QIF Table
| Criteria | Sub-Criteria | Criteria Heading | Link |
| Criteria 1: Curriculum Aspect | 1.1.1 | “The Institution ensures effective curriculum planning and delivery through a well-planned and documented process including Academic calendar and conduct of continuous internal Assessment” | _____ |
| 1.2.1 | “Number of Add on /Certificate/Value added programs offered during the last five years” | 1.2.1 | |
| 1.2.2 | “Percentage of students enrolled in Certificate/ Add-on/Value added programs as against the total number of students during the last five years” | 1.2.2 | |
| 1.3.1 | “Institution integrates crosscutting issues relevant to Professional Ethics, Gender, Human Values, Environment and Sustainability into the Curriculum” | 1.3.1 | |
| 1.3.2 | “Percentage of students undertaking project work/field work/ internships (Data for the latest completed academic year)” | 1.3.2 | |
| 1.4.1 | “Institution obtains feedback on the academic performance and ambience of the institution from various stakeholders, such as Students, Teachers, Employers, Alumni etc. and action taken report on the feedback is made available on institutional website (Yes or No)” | 1.4.1 | |
| Criteria 2: Teaching-Learning and Evaluation | 2.1.1 | Student Enrolment and Profile | 2.1.1 |
| 2.1.2 | Percentage of seats filled against seats reserved for various categories (SC, ST, OBC, Divyangjan, etc. as per applicable reservation policy during the last five years | 2.1.2 | |
| 2.2.1 | Student – Full time Teacher Ratio | 2.2.1 | |
| 2.3.1 | Student centric methods, such as experiential learning, participative learning and problem-solving methodologies are used for enhancing learning experiences using ICT tools | 2.3.1 | |
| 2.4.1 | Average percentage of full time teachers against sanctioned posts during the last five years | 2.4.1 | |
| 2.4.2 | Average percentage of full time teachers with Ph. D. / D.M. / M.Ch. / D.N.B Superspeciality / D.Sc. / D.Litt. during the last five years (consider only highest degree for count) | 2.4.2 | |
| 2.5.1 | Mechanism of internal/ external assessment is transparent and the grievance redressal system is time- bound and efficient | 2.5.2 | |
| 2.6.1 | Programme Outcomes (POs) and Course Outcomes (COs) for all Programmes offered by the institution are stated and displayed on website and attainment of POs and COs are evaluated | 2.6.1 | |
| 2.6.2 | Pass percentage of Students during last five years | 2.6.2 | |
| 2.7.1 | Online student satisfaction survey regarding to teaching learning process. | ___ | |
| Criteria 3: Teaching-Learning and Evaluation | 3.1.1 | “Grants received from Government and non-governmental agencies for research projects / endowments in the institution during the last five years (INR in Lakhs)” | 3.1.1 |
| 3.2.1 | “Institution has created an ecosystem for innovations and has initiatives for creation and transfer of knowledge (patents filed, published, incubation center facilities in the HEI to be considered)” |
3.2.1 | |
| 3.2.2 | “Number of workshops/seminars/conferences including on Research Methodology, Intellectual Property Rights (IPR) and entrepreneurship conducted during the last five years” | 3.2.2 | |
| 3.3.1. | “Number of research papers published per teacher in the Journals notified on UGC care list during the last five years” | 3.3.1 | |
| 3.3.2 | “Number of books and chapters in edited volumes/books published and papers published in national/ international conference proceedings per teacher during last five years” | 3.3.2 | |
| 3.4.1 | “Extension activities are carried out in the neighborhood community, sensitizing students to social issues, for their holistic development, and impact thereof during the last five years.” | 3.4.1 | |
| 3.4.2 | “Awards and recognitions received for extension activities from government / government recognised bodies” | 3.4.2 | |
| 3.4.3 | “Number of extension and outreach programs conducted by the institution through NSS/NCC/Red cross/YRC etc., (including the programmes such as Swachh Bharat, AIDS awareness, Gender issues etc. and/or those organised in collaboration with industry, community and NGOs) during the last five years” | 3.4.3 | |
| 3.5.1 | “The number of MoUs, collaborations/linkages for Faculty exchange, Student exchange, Internship, Field trip, On-the- job training, research and other academic activities during the last five years” | 3.5.1 | |
| Criteria 4: Infrastructure and Learning Resources | 4.1.1 | Availability of adequate infrastructure and physical facilities viz., classrooms, laboratories, ICT facilities, cultural activities, gymnasium, yoga centre etc. in the institution | 4.1.1 |
| 4.1.2 | Percentage of expenditure, excluding salary for infrastructure augmentation during last five years (INR in Lakhs) | 4.1.2 | |
| 4.2.1. | Library is automated using Integrated Library Management System (ILMS), subscription to e-resources, amount spent on purchase of books, journals and per day usage of library | 4.2.1 | |
| 4.3.1 | Institution frequently updates its IT facilities and provides sufficient bandwidth for internet connection | 4.3.1 | |
| 4.3.2. | Student – Computer ratio (Data for the latest completed academic year) | 4.3.2 | |
| 4.4.1 | Percentage of expenditure incurred on maintenance of infrastructure (physical and academic support facilities) excluding salary component during the last five years (INR in Lakhs) | 4.4.1 | |
| Criteria 5: Student Support and Progression | 5.1.1 | “Percentage of students benefited by scholarships and freeships provided by the Government and Non-Government agencies during last five years” | 5.1.1 |
| 5.1.2 | “Capacity building and skills enhancement initiatives taken by the institution include the following 1. Soft skills, 2. Language and communication skills, 3. Life skills (Yoga, physical fitness, health and hygiene), 4. ICT/computing skills” |
5.1.2 | |
| 5.1.3 | Percentage of students benefitted by guidance for competitive examinations and career counselling offered by the institution during the last five years | 5.1.3 | |
| 5.1.4 | “The Institution has a transparent mechanism for timely redressal of student grievances including sexual harassment and ragging cases 1. Implementation of guidelines of statutory/regulatory bodies 2. Organisation wide awareness and undertakings on policies with zero tolerance 3. Mechanisms for submission of online/offline students’ grievances 4. Timely redressal of the grievances through appropriate committees” |
5.1.4 | |
| 5.2.1 | Percentage of placement of outgoing students and students progressing to higher education during the last five years | 5.2.1 | |
| 5.2.2 | Percentage of students qualifying in state/national/ international level examinations during the last five years (eg: JAM/GATE/ CLAT/GMAT/CAT/GRE/ TOEFL/ Civil Services/State government examinations, etc.) | 5.2.2 | |
| 5.3.1 | Number of awards/medals for outstanding performance in sports/cultural activities at University/state/national / international level (award for a team event should be counted as one) during the last five years | 5.3.1 | |
| 5.3.2 | “Average number of sports and cultural programs in which students of the Institution participated during last five years (organised by the institution/other institutions)” | 5.3.2 | |
| 5.4.1 | “There is a registered Alumni Association that contributes significantly to the development of the institution through financial and/or other support services” | 5.4.1 | |
| Criteria 6: Governance, Leadership and Management | 6.1.1 | “The governance and leadership is in accordance with vision and mission of the institution and it is visible in various institutional practices such as decentralization and participation in the institutional governance” | 6.1.1 |
| 6.2.1 | Number of awards/medals for outstanding performance in sports/cultural activities at University/state/national / international level (award for a team event should be counted as one) during the last five years | 6.2.1 | |
| 6.2.2 | Implementation of e-governance in areas of operation | 6.2.2 | |
| 6.3.1 | The institution has effective welfare measures for teaching and non-teaching staff | 6.3.1 | |
| 6.3.2 | “Percentage of teachers provided with financial support to attend conferences/workshops and towards membership fee of professional bodies during the last five years” | 6.3.2 | |
| 6.3.3 | “Percentage of teaching and non-teaching staff participating in Faculty development Programmes (FDP), professional development /administrative training programs during the last five years” | 6.3.3 | |
| 6.4.1 | “Institution has strategies for mobilization and optimal utilization of resources and funds from various sources (government/ non-government organizations) and it conducts financial audits regularly (internal and external)” | 6.4.1 | |
| 6.5.1 | “Internal Quality Assurance Cell (IQAC) has contributed significantly for institutionalizing the quality assurance strategies and processes. It reviews teaching learning process, structures & methodologies of operations and learning outcomes at periodic intervals and records the incremental improvement in various activities” | 6.5.1 | |
| 6.5.2 | “Quality assurance initiatives of the institution include: 1. Regular meeting of Internal Quality Assurance Cell (IQAC); Feedback collected, analysed and used for improvements 2. Collaborative quality initiatives with other institution(s)/ membership of international networks 3. Participation in NIRF 4. any other quality audit/accreditation recognized by state, national or international agencies such as NAAC, NBA, ISO Certification etc” |
6.5.2 | |
| Criteria 7: Institutional Values and Best Practices | 7.1.1 | ” Measures initiated by the Institution for the promotion of gender equity and Institutional initiatives to celebrate / organize national and international commemorative days, events and festivals during the last five years (Within 500 words)” | 7.1.1 |
| 7.1.2 | The Institution has facilities and initiatives for 1. Alternate sources of energy and energy conservation measures 2. Management of the various types of degradable and nondegradable waste 3. Water conservation 4. Green campus initiatives 5. Disabled-friendly, barrier free environment |
7.1.2 | |
| 7.1.3 | Quality audits on environment and energy regularly undertaken by the Institution. The institutional environment and energy initiatives are confirmed through the following 1. Green audit / Environment audit 2. Energy audit 3. Clean and green campus initiatives 4. Beyond the campus environmental promotion activities |
7.1.3 | |
| 7.1.4 | “Describe the Institutional efforts/initiatives in providing an inclusive environment i.e., tolerance and harmony towards cultural, regional, linguistic, communal socioeconomic and Sensitization of students and employees to the constitutional obligations: values, rights, duties and responsibilities of citizens (Within 500 words)” | 7.1.4 | |
| 7.2.1 | “Describe two best practices successfully implemented by the Institution as per NAAC format provided in the Manual” | 7.2.1 | |
| 7.3.1 | “Portray the performance of the Institution in one area distinctive to its priority and thrust within 1000 words” | 7.3.1 |
DVV Table
Extended Profile
| Extended ID | Deviations of Extended Question | Findings of DVV | Excel | Link |
| 1. Students | ||||
| 1.1 |
Number of Students year wise during the last five years HEI Input
|
HEI pl. note: Excel file not opening. Kindly attach compatible excel file of data template Kindly Provide appropriate document duly certified by competent authorities | 1.1 | 1.1 |
| 2. Teachers | ||||
| 2.1 |
Number of teaching staff/full time teachers during the last five years (Without repeat count) HEI Input: 173
|
HEI pl. note: Excel file not opening. Kindly attach compatible excel file of data template Pl Provide the list of all full time teachers indicating the departmental affiliation during the assessment period year wise authenticated by the Principal on letter head of HEI |
2.1 | 2.1 |
| 2.2 |
Number of teaching staff/full time teachers during the last five years HEI Input:
|
Pl attach authenticated list of teaching staff / full time teachers year wise during the last five years |
2.2 | |
| 3. Institution | ||||
| 3.1 |
Expenditure excluding salary component year wise during the last wise years (INR in lakhs) HEI Input:
|
Kindly attach Audited Statement of income and expenditure duly certified by the Principal and Charted Accountant in case of privately funded institutions highlighting the salary component. Also provide a statement showing the total expenditure excluding the salary component for each of the years certified by the Principal and Charted Accountant |
3.1 |
| MATRICES LEVEL DEVIATIONS |
| Metric ID | Deviations Details | Excel | |
| 1.2.1 |
Number of Add-on/Certificate/ Value added programs offered during the last five years HEI Input : 45 |
1.2.1 | 1.2.1 |
| 1.2.2 |
Percentage of Students enrolled in Add-on/Certificate/ Value added programs offered during the last five years 1.2.2.1 Number of students enrolled in subject related Add-on/Certificate/ Value added programs during the last five years HEI Input:
|
1.2.1 | 1.2.1 |
| 1.3.2 |
Percentage of students undertaking project work/ field work/ internships (data for the last completed academic year) 1.3.2.1 Number of students undertaking project work/ field work/ internships HEI Input: 1548
|
1.3.2 | 1.3.2 |
| 1.4.1 |
Institution obtains feedback on the academic performance and ambience of the institution from various stakeholders, such as Students, Teachers, Employers, Alumni etc. and action taken report on the feedback is made available on institutional website (Yes or No) HEI Input: Yes
|
1.4.1 | 1.4.1 |
| 2.1.1 |
Enrollment Percentage 2.1.1.1 Number of Students admitted year wise during last five years HEI Input:
2.1.1.2. Number of sanctioned seats year wise during the last five years HEI Input:
|
2.1.1 | 2.1.1 |
| 2.1.2 |
Percentage of seats filled against seats reserved for various categories (SC, ST, OBC, Divyangjan, etc. as per applicable reservation policy during the last five years (Exclusive of supernumerary seats) 2.1.2.1 Number of actual seats admitted from the reserved categories year wise during the last five years HEI Input:
2.1.2.2. number of seats embarked for reserved category as per GOI/ State govt rule year wise during the last five years HEI Input:
|
2.1.2 | 2.1.2 |
| 2.4.1 |
Percentage of full time teachers against sanctioned posts during the last five years 2.4.1.1. Number of Sanctioned posts/ required positions for teaching staff/ full time teachers year wise during the last five years HEI Input:
|
2.4.1 | 2.4.1 |
| 2.4.2 |
Percentage of full time teachers with Ph. D. / D.M. / M.Ch. / D.N.B Superspeciality / D.Sc. / D.Litt. during the last five years (consider only highest degree for count) 2.4.2.1. Number of full time teachers with Ph. D. / D.M. / M.Ch. / D.N.B Superspeciality / D.Sc. / D.Litt. during the last five years HEI Input:
|
2.4.2 | 2.4.2 |
| 2.6.2 |
Pass percentage of students during the last five years 2.6.2.1: Number of final year students who passed the university examination year wise during last five years HEI Input:
2.6.2.2: Number of final year students who passed the university examination year wise during last five years HEI Input:
|
2.6.2 | 2.6.2 |
| 3.1.1 |
Grants received from Government and non-governmental agencies for research projects / endowments in the institution during the last five years (INR in Lakhs) 3.1.1.1. Total Grants from Government and non-governmental agencies for research projects / endowments in the institution during the last five years (INR in Lakhs) HEI Input:
|
3.1.1 | 3.1.1 |
| 3.2.2 |
Number of workshops/seminars/conferences including on Research Methodology, Intellectual Property Rights (IPR) and entrepreneurship conducted during the last five years 3.2.2.1 Total number of workshops/seminars/conferences including on Research Methodology, Intellectual Property Rights (IPR) and entrepreneurship conducted during the last five years HEI Input:
|
3.2.2 | 3.2.2 |
| 3.3.1 |
Number of research papers published per teacher in the Journals notified on UGC care list during the last five years 3.3.1.1. Number of research papers published per teacher in the Journals notified on UGC CARE year wise during the last five years HEI Input:
|
3.3.1 | 3.3.1 |
| 3.3.2 |
Number of books and chapters in edited volumes/books published and papers published in national/ international conference proceedings per teacher during last five years 3.3.2.1. Total number of books and chapters in edited volumes/books published and papers published in national/ international conference proceedings per teacher during last five years HEI Input:
|
3.3.2 | 3.3.2 |
| 3.4.3 |
Number of extension and outreach programs conducted by the institution through NSS/NCC/Red cross/YRC etc., (including the programmes such as Swachh Bharat, AIDS awareness, Gender issues etc. and/or those organised in collaboration with industry, community and NGOs) during the last five years 3.4.3.1. Number of extension and outreach programs conducted with collaboration with industry, community and NGOs (through NSS/ NCC/ Red Cross/ YRC etc. year wise during the last five years HEI Input:
|
3.4.3 | 3.4.3 |
| 3.5.1 |
The number of MoUs, collaborations/linkages for Faculty exchange, Student exchange, Internship, Field trip, On-the- job training, research and other academic activities during the last five years HEI Input: 23 |
3.5.1 | 3.5.1 |
| 4.1.2 |
Percentage of expenditure, excluding salary for infrastructure augmentation during last five years (INR in Lakhs) 4.1.2.1. Expenditure for infrastructure augmentation, excluding salary during the last five years. HEI Input:
|
4.1.2 | 4.1.2 |
| 4.3.2 |
Student – Computer ratio (Data for the latest completed academic year) 4.3.2.1. Number of computers available for students usage during for the latest completed academic year HEI Input : 602 |
4.3.2 | 4.3.2 |
| 4.4.1 |
Percentage of expenditure incurred on maintenance of infrastructure (physical and academic support facilities) excluding salary component during the last five years (INR in Lakhs) 4.4.1.1 Expenditure incurred on maintenance of infrastructure (physical and academic support facilities) excluding salary component year wise during the last five years (INR in Lakhs) HEI Input:
|
4.4.1 | 4.4.1 |
| 5.1.1 |
Percentage of students benefited by scholarships and freeships provided by the Government and Non-Government agencies during last five years 5.1.1.1 Number of students benefited by scholarships and freeships provided by the Government and Non-Government agencies year wise during last five years HEI Input:
|
5.1.1 | 5.1.1_DVV_Policy_and_Sanction_Letter 5.1.1_DVV |
| 5.1.2 | Capacity building and skills enhancement initiatives taken by the institution include the following 1. Soft skills,2. Language and communication skills,3. Life skills (Yoga, physical fitness, health and hygiene),4. ICT/computing skillsHEI Input: A. All of the above |
5.1.2 | 5.1.2_DVV 5.1.2_List_Of_Certificates |
| 5.1.3 |
Percentage of students benefitted by guidance for competitive examinations and career counselling offered by the institution during the last five years 5.1.3.1. Number of students benefitted by guidance for competitive examinations and career counselling offered by the institution year wise during the last five years HEI Input:
|
5.1.3 | 5.1.3 |
| 5.1.4 | The Institution has a transparent mechanism for timely redressal of student grievances including sexual harassment and ragging cases 1. Implementation of guidelines of statutory/regulatory bodies 2. Organisation wide awareness and undertakings on policies with zero tolerance 3. Mechanisms for submission of online/offline students’ grievances 4. Timely redressal of the grievances through appropriate committeesHEI Input: A. All of the above |
5.1.4 | 5.1.4 |
| 5.2.1 |
Percentage of placement of outgoing students and students progressing to higher education during the last five years 5.2.1.1 Number of outgoing students and/or progressed to higher education year wise during the last five years HEI Input:
5.2.1.2 Number of outgoing students year wise during the last five years HEI Input:
|
5.2.1 | 5.2.1 |
| 5.2.2 |
Percentage of students qualifying in state/national/ international level examinations during the last five years (eg: JAM/GATE/ CLAT/GMAT/CAT/GRE/ TOEFL/ Civil Services/State government examinations, etc.) 5.2.2.1 Number of students qualifying in state/national/ international level examinations (eg: JAM/GATE/ CLAT/GMAT/CAT/GRE/ TOEFL/ Civil Services/Judicial Services/ Public Prosecution Services/ All India Bar Exams/State government examinations, etc.) year wise during the last five years HEI Input:
5.2.2.2 Number of students qualifying in state/national/ international level examinations during the last five years (eg: JAM/GATE/ CLAT/GMAT/CAT/GRE/ TOEFL/ Civil Services/State government examinations, etc.) HEI Input:
|
5.2.2 | 5.2.2 |
| 5.3.1 |
Number of awards/medals for outstanding performance in sports/cultural activities at University/state/national / international level (award for a team event should be counted as one) during the last five years 5.3.1.1 Number of awards/medals for outstanding performance in sports/cultural activities at University/state/national / international level (award for a team event should be counted as one) year wise during the last five years HEI Input:
|
5.3.1 | 5.3.1 |
| 5.3.2 |
Average number of sports and cultural programs in which students of the Institution participated during last five years (organised by the institution/other institutions) 5.3.2.1 Number of sports and cultural programs in which students of the Institution participated year wise during last five years HEI Input:
|
5.3.2 | 5.3.2_DVV 5.3.2_DVV_Certificate |
| 6.2.2 |
Implementation of e-governance in areas of operation
|
6.2.2 | 6.2.2 |
| 6.3.2 |
Percentage of teachers provided with financial support to attend conferences/workshops and towards membership fee of professional bodies during the last five years 6.3.2.1 Number of teachers provided with financial support to attend conferences/workshops and towards membership fee of professional bodies during the last five years HEI Input:
|
6.3.2 | 6.3.2 |
| 6.3.3 |
Percentage of teaching and non-teaching staff participating in Faculty development Programmes (FDP), professional development /administrative training programs during the last five years 6.3.3.1. Total number of teaching and non-teaching staff participating in Faculty development Programmes (FDP), professional development /administrative training programs during the last five years HEI Input:
6.3.3.2 Number of non-teaching staff year wise during the last five years HEI Input:
|
6.3.3 | 6.3.3 |
| 6.5.2 | Quality assurance initiatives of the institution include: 1. Regular meeting of Internal Quality Assurance Cell (IQAC); Feedback collected, analysed and used for improvements 2. Collaborative quality initiatives with other institution(s)/ membership of international networks 3. Participation in NIRF 4. any other quality audit/accreditation recognized by state, national or international agencies such as NAAC, NBA, ISO Certification etcHEI Input: A. All of the above |
6.5.2 | 6.5.2 |
| 7.1.2 | The Institution has facilities and initiatives for 1. Alternate sources of energy and energy conservation measures 2. Management of the various types of degradable and nondegradable waste 3. Water conservation 4. Green campus initiatives 5. Disabled-friendly, barrier free environmentHEI Input: A. All of the above |
7.1.2 | |
| 7.1.3 | Quality audits on environment and energy regularly undertaken by the Institution. The institutional environment and energy initiatives are confirmed through the following 1. Green audit / Environment audit 2. Energy audit 3. Clean and green campus initiatives 4. Beyond the campus environmental promotion activitiesHEI Input: A. All of the above |
7.1.3 | 7.1.3 |
AQAR A.Y. 2021-2022
| Criteria Heading | Description | Link |
| 1.4.1 | “Institution obtains feedback on the academic performance and ambience of the institution from various stakeholders, such as Students, Teachers, Employers, Alumni etc. and action taken report on the feedback is made available on institutional website (Yes or No)” | 1.4.1 |
| 2.2 | “Student – Full time Teacher Ratio” | 2.2 |
| 2.4.1 | “Average percentage of full time teachers against sanctioned posts during the last five years” | 2.4.1 |
| 7.1.1 | ” Measures initiated by the Institution for the promotion of gender equity and Institutional initiatives to celebrate / organize national and international commemorative days, events and festivals during the last five years (Within 500 words)” | 7.1.1 |
| 7.1.3 | “Quality audits on environment and energy regularly undertaken by the Institution. The institutional environment and energy initiatives are confirmed through the following 1. Green audit / Environment audit 2. Energy audit 3. Clean and green campus initiatives 4. Beyond the campus environmental promotion activities ” |
7.1.3 |
| 7.2 | “Describe two best practices successfully implemented by the Institution as per NAAC format provided in the Manual” | 7.2 |
AQAR A.Y. 2020-2021
| Criteria Heading | Description | Link |
| 1.1.1 | “The Institution ensures effective curriculum planning and delivery through a well-planned and documented process including Academic calendar and conduct of continuous internal Assessment” | 1.1.1 |
| 1.1.2 | 1.1.2 | |
| 1.3.2 | “Percentage of students undertaking project work/field work/ internships (Data for the latest completed academic year)” | 1.3.2 |
| 1.4.1 & 1.4.2 | “”Institution obtains feedback on the academic performance and ambience of the institution from various stakeholders, such as Students, Teachers, Employers, Alumni etc. and action taken report on the feedback is made available on institutional website (Yes or No)”” | 1.4.1 |
| 2.3.2 | 2.3.2 | |
| 5.1.4 | “The Institution has a transparent mechanism for timely redressal of student grievances including sexual harassment and ragging cases 1. Implementation of guidelines of statutory/regulatory bodies 2. Organisation wide awareness and undertakings on policies with zero tolerance 3. Mechanisms for submission of online/offline students’ grievances 4. Timely redressal of the grievances through appropriate committees” |
5.1.4 |
| 7.1.1 | “Measures initiated by the Institution for the promotion of gender equity and Institutional initiatives to celebrate / organize national and international commemorative days, events and festivals during the last five years (Within 500 words)” | 7.1.1 |
| 7.1.3 | “Quality audits on environment and energy regularly undertaken by the Institution. The institutional environment and energy initiatives are confirmed through the following 1. Green audit / Environment audit 2. Energy audit 3. Clean and green campus initiatives 4. Beyond the campus environmental promotion activities |
7.1.3 |
| 7.2.1 | “Describe two best practices successfully implemented by the Institution as per NAAC format provided in the Manual” | 7.2.1 |
| 7.3.1 | “Portray the performance of the Institution in one area distinctive to its priority and thrust within 1000 words” | 7.3.1 |